I know Victoria Secret has quite a rep and different people think different things when they hear the brand’s name.
I haven’t had a major opinion (surprisingly) until this morning.
For years I have loved their underwear because they fit so well. I know there are even country songs that mock the fact of paying designer prices for Victoria Secret lingerie when you can find the stuff at Wal-Mart. (Remember this one from Gretchen Wilson https://www.youtube.com/watch?v=82dDnv9zeLs) Really and truly I tried to buy cheaper undies from places like Target and the like, but they just were not the same.
I would typically wait for their stock up sales and then grab up a bunch of panties.
I was pretty happy when I saw their “7 for $27″ in my inbox. 45 seconds later I was filled with a different set of emotions when I opened the email to see the dates of the promo.
Their marketing department had it all on display so as to entice me in buying their undies?! I wondered who they were planning this campaign for when the creative department drafted this email. I was so shocked and yet not sure why I was shocked at the picture. There were these tiny and young gals standing their partially clad for the reader to see. It was as if my eyes were opened to the first time of the disgusting and undignified marketing from Victoria Secret.
My mind raced with tons of thoughts:
“These were someone’s precious young daughters. How would I feel if my little girls were in this ad?”
“What if one of my daughters were the recipient of this email? How would this picture make her feel in her own measurement of being beautiful, or not?”
“What if my husband was the one opening this email?”
Every thought led me down a new road of commitment of leaving the brand. Was this a company that I wanted to support in any capacity as a consumer and patron?
For sure, no.
Previously I had a drawer filled with panties from the brand. I’ve decided today I’d rather have a pair that fit differently (and I’m sure I can find a brand that fits just as well and even at better prices), but fit my value system perfectly.
I work for a brand that daily strives to help women look and feel her best. In a culture bombarded by sex sells, being the perfect size and striving for beauty; it can be ultra exhausting.
“She is clothed in strength and dignity.” I love these words. I hope today you find yourself making decisions that show your beauty while bringing dignity and confidence.
“We’re going to have to let truth scream louder to our souls than the lies that have infected us.”
― Beth Moore, So Long, Insecurity: You’ve Been A Bad Friend To Us